Expansion of Matlock Meadows Ice Cream production Leader case study.
The project will introduce new artisan ice cream production equipment to the subsidiary farm business enabling growth in the production and sale of wholesale/retail ice cream which will secure a market for more of the farms milk production. This project will enable the farm business to add value to more of the milk produced on the farm and increase income and safeguard jobs. The project includes the purchase of a replica cow to provide an added visitor attraction to the farm to inform visitors of the source of the ice cream production process.
This project is based at the 87 hectare conventional livestock farm business know as Masson Farm. It has been in existence since 1930, is primarily dairy production. The primary business is farming but in order to address previous difficult market conditions in the dairy sector a subsidiary artisan ice cream manufacturing and sales company was set up in 2013. This subsidiary rents buildings from the farm and sustains a further six part-time jobs directly. The ice cream operation supplies both wholesale and retail ice cream, and runs an onsite ice cream parlour and coffee shop with a function and education room. This diversification has sustained the original farm business.
This project has come about because the dairy sector as a whole is still experiencing difficult market conditions with wholesale prices of milk below production costs and set to fall. This farm business sustained itself by successfully diversifying into ice cream. The success means that the original production set up is now at capacity and can no longer supply the demand for its product. There is clear evidence that the demand for artisan ice cream is likely to rise in the future. There is also evidence that the returns from basic milk production are set to fall. The farm business therefore needs to boost ice cream production in order to sustain itself. This need for investment comes at a time when capital assets are low and income from milk is diminishing.
This project will enable the farm business to add value to more of the milk produced on the farm and thus increase income and safeguard jobs.
Total cost: £39,876.80
LEADER grant: £15,950.72
One new jobs created.